![]() ![]() And nearly all gyms, including LA Fitness, offer sign-up specials in January.Ī number hire new staff to meet the demands of the new customers. Crunch prides itself on its personalized training for members. Chains like Planet Fitness do this, in part, by charging a $10 monthly fee, while Gold’s Gym offers free membership trial passes. On New Year’s Day, an occasion when most companies are closed, gyms stay open due to the onslaught of new customers who kick off fitness regimens at the start of each new year. In 2017, that number grew to 70.2 million Americans, according to the International Health, Racquet, and Sportsclub Association.Īs the number of Americans joining health clubs grows every year, gyms are striving to make January a month where they can retain newcomers for the long haul. In 2010, roughly 50 million people belonged to a fitness center. Instead, they get fit when they’re personally motivated to do so, which may be why some health clubs report that as many new members join in March as they do in January. For others, an arbitrary calendar date isn’t inspiration enough to get people into a gym regularly. These numbers don’t necessarily mean the United States is a nation of quitters, but that it can be challenging to make the time to go to the gym, to know what to do once you get there, and to maintain the practice. Once October rolls around, just 22 percent of the members who joined a gym at the start of the year remain active, according to the data intelligence firm Cardlytics. But many new gym patrons cancel their membership before spring comes, and almost half don’t make it beyond the first month.īy some estimates, more than 12 percent of Americans join gyms in January, higher than the 8 percent on average who join during the rest of the year. ![]() Fitness chains across the country profit from this trend annually, signing up droves of people who’ve decided to begin the year by getting into shape. So, if you do end up joining a gym this year, come to a place where your dedication, not your failure, is expected.Each year, losing weight and exercising more are among the top goals on new year’s resolution lists. For the people who do stick around, they get what they are looking for, and end up staying much longer than a couple of months (and they’ll get a call from us if we don’t see them for awhile!) They aren’t for everyone, and many people come once but don’t come back. We want you to come by for free because the workouts are hard. If you still feel like training somewhere, come by for a week (it’s always free for a week, no matter the time of year). The point is, that if you plan on joining a gym and have the slightest inclination that you’ll quit in a couple months, don’t do it, you’re wasting your money. Who knows if that’s even close to the actual number, but it illustrates the point that these gyms need people to sign up who will never come. Someone once told me they had a friend opening a big box gym, and that to even begin turning a profit, they needed 700 sign-ups. But as the owner of a training facility, I can safely say that there is no way to maintain such large, expensive facilities with such low fees unless many, many people come rarely, if at all. Sadly, the big gyms know that most people who come to their facilities will stop coming regularly in a few months – whether it’s boredom, lack of progress, or both. You walk into their office, high on the dreams of finally making it this year, you buy a two year contract, telling yourself you’ll be there every morning cardio kickboxing and spinning your way to fitness. But what you may not know is that these gyms expect, even depend, on you failing to follow through with your goal to the end. Every commercial break on TV contains an attempt to lure you in. They also know that you’re on the lookout for a gym mailboxes and local coffee shops are packed with glossy ads. Many people will flock to the most obvious choice when it comes to tackling their goal of a better body – Gold’s Gym, American Family, Bally’s, etc… are right around the corner, they have dirt cheap memberships, and plenty of amenities like Yoga, Pilates, saunas and swimming pools. Undoubtedly, goals of fitness and weight loss often come to mind. While recovering from the debauchery of the previous night, people sit around groggily on New Year’s Day, planning out the many goals they will conquer during the upcoming year. ![]() This is the time of year when all gyms get a spike in business. ![]()
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